Power of Leadership and 3 Important Theories of It

Introduction Power and leadership are essential to understanding influence and control within social groups. While power refers to the capacity to influence others (Fiske, 2010), leadership involves the strategic use Read More…

Social Psychology: Definition, Nature, and 5 Important Scope

Introduction Social psychology is a field that investigates how individuals think, feel, and behave in social contexts. One of the central definitions of social psychology comes from Baron, Byrne, and Read More…

Theory of Planned Behavior and Its 3 Important Components

Introduction The Theory of Planned Behavior (TPB) was developed by Icek Ajzen in 1985 as an extension of the Theory of Reasoned Action (TRA) (Ajzen, 1985, 1988). TPB provides a Read More…

Motivating Green Behaviour Through 3 Important Techniques

Motivating Green Behavior The global challenges of climate change, biodiversity loss, and resource depletion have put the sustainability of our planet at risk. As a result, it is crucial to Read More…