Recent Posts

Goal Setting Theory of Motivation & its Components

Goal setting theory of motivation is the one of most used process theory of motivation in all the organizations or companies. The theory developed by Edwin Locke & Gary Latham Read More …

II. Studies Driven by the Behaviourist School

Some of the earliest and most influential experiments in psychology were aided with the availability of video recording technology. Following the Structuralistic, Functionalistic Psychoanalytic and Gestalt schools of thought came Read More …

Classical Experiments Series: A Watchlist

Some of the most influential experiments in psychology are aided with video footage. Compiling links and sources of these, this series contains documentaries, reenactments and representations of these experiments. Get Read More …

1) Wundt, Titchener and James: The Foundations

First, the founder of experimental psychology, Wilhelm Wundt. Wundt established the first psychology laboratory in the world, in 1879, at the University of Leipzig, Germany, which is largely accepted as Read More …

3) Max Wertheimer, Wolfgang Köhler and Kurt Koffka: Gestalt school and The Mentality of Apes

Another important school of thought to emerge at the turn of the 20th century was the Gestalt school. Convinced that the segmented approach of most psychologists to the study of human Read More …

5) John Watson: Little Albert Experiment

John Watson, an American psychologist made the study of psychology more scientific by starting a new school of thought, Behaviourism. He defined psychology as the “study of observable behaviour” (which Read More …