28) Daniel Kahneman and Amos Tversky: Framing Effect

A prominent psychologist of the era, Daniel Kahneman studied a cognitive bias called Framing Effect.

The following reenactment featuring both Tverksy and Kahneman, shows how this cognitive bias indicates that phrasing the same decision problem in terms of gains or losses would alter the choice made by participants.

Leave a Reply

Your email address will not be published. Required fields are marked *