6 Important Research Methods and Ethical Issues in Social Psychology

Introduction Social psychology centers on understanding how individuals are influenced by others and the surrounding social environment (Allport, 1954, as cited in Kimmel, 2004). To study such phenomena, scholars rely Read More …

3 Types of Psychological Scaling and Their Important Strengths-Limitations

Introduction Psychological scaling is a method used to quantify the relationship between physical stimuli and the sensations and perceptions they produce. It bridges the gap between objective physical measurements and Read More …

2 Broad Types of Sampling Techniques and 5 Important Data Collection Methods

Introduction Sampling and data collection methods are crucial elements of research methodology, determining both the validity and generalizability of a study’s findings. Without an appropriate sampling strategy, results may be Read More …