Maslow’s surprisingly interesting Need Hierarchy Theory of Motivation

Abraham Maslow is well known for Maslow’s Need Hierarchy Theory of Motivation. The theory includes basic 5 levels of needs. Non-fulfillment of these needs motivates a being to take action and fulfill them. Thus, any human works in order to satisfy these needs. Therefore, this Read More …

What Is McClelland’s Motivation Theory & Its Different Names?

McClelland’s theory of motivation / Three Needs Theory / Acquired Need Theory / Human Motivation Theory  David McClelland built on this work in his 1961 book, “The Achieving Society.” Need base theory of motivation. Content theory of motivation. He has developed his model on this basis of Read More …