Maslow’s 5 Need Hierarchy Theory of Motivation

Abraham Maslow is well known for Maslow’s Need Hierarchy Theory of Motivation. The theory includes basic 5 levels of needs. Non-fulfillment of these needs motivates a being to take action Read More …

What Is McClelland’s Motivation Theory & Its Different Names?

McClelland’s theory of motivation / Three Needs Theory / Acquired Need Theory / Human Motivation Theory  David McClelland built on this work in his 1961 book, “The Achieving Society.” Need base theory Read More …